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The Luxury Strategy: Break the Rules of Marketing

The Luxury Strategy: Break the Rules of Marketing

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands by Jean-Noel Kapferer, Vincent Bastien

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands



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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands Jean-Noel Kapferer, Vincent Bastien ebook
Format: pdf
ISBN: 0749454776, 9780749454777
Page: 337
Publisher: Kogan Page


Kapferer, Jean-Noel and Vincent Bastien. The total luxury market is estimated to reach just over $250 billion by 2013. Note: This paper was produced as part of the author's undertaking of the International Marketing Management: A Strategic Approach module delivered by Dr Vishal Talwar in the Lent term in 2010 within his course of studying in the MSc in Management, Organisations and Likewise, companies such as LVMH are adopting various sustainability strategies and practices to embrace the emergence of a socially responsible consumer in the luxury goods market (Gonzalez, 2009). The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. Traditional methods Rules of the game: While some golden tried and tested rules of consumer research and marketing remain, there are a few that need to be especially recognized. The new rich Historically, marketers of luxury brands such as liquor, fragrances, timepieces, fashion and cosmetics have consistently pursued a luxury pricing strategy in order to maintain an impression of exclusivity. Knockoff luxury goods are so readily available that some consumers don't realize they're purchasing illegal merchandise. Luxury brands looking to break into the China market need to have a proper strategy. Luxury, fashion, premium, strategy. Investors know that the luxury goods market is a cyclical industry, but this time may be different. There's no way Lincoln would deliver nothing more than a make-believe marketing stunt like some of its luxury marque competitors. The real communicating has yet to begin. €Luxury Brands on Social Media: All They Have to Do is Show Up.” Forbes. The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands List Price: $49.95 ISBN13: 9780749454777Condition: NewNotes: BRAND NEW FROM. The idea of a standalone company is too powerful.

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